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A girl in London is engaged on altering the notion of magnificence that impacts women of shade. Lekia Lée is trying to encourage women to embrace their pure hair by means of a Billboard promoting advertising and marketing marketing campaign.
Based mostly totally on Huffington Post, Lée created a billboard poster to embrace black women’s bodily decisions, which is displayed by UKBillboards. The billboard will probably be seen for 2 weeks in West Kensington with out cost.
The poster shows some black women with their pure hair whereas carrying normal sample clothes that encompasses a hashtag #afrovisibility. She instructed Huffington Publish that black women’s textured hair merely will not be represented enough in billboard promoting, and to cope with this she “chosen this terribly seen billboard.”
Her inspiration for this promoting advertising and marketing marketing campaign is that she desires to produce a constructive affect to her 11-year-old-daughter, Siira and fully totally different women to “really actually really feel lovely and assured about their distinctive hair texture,” talked about Lèe. She desires her daughter to not lose her self-loving since Lèe on no account felt like she had a range about her hair rising up. Lée admitted that she had the sensation of not being accepted all through the society for having to straighten her pure hair.
Lée believes that if her daughter began to see straight hair as a result of the one acceptable magnificence in society, in the long run she would wish to have “any individual [else’s] physique, lips, eyes, eyelashes, expertise, charisma.” She outlined on Drawback Embrace website that that is the rationale she needed to level out women to like their uniqueness on account of “acknowledging magnificence on the pores and pores and skin is as crucial as acknowledging the sweetness on the within.”
The intention of Drawback Embrace is to make afro hair, which is the bodily attribute of black women to be seen all through the media as lovely hair. She should draw back the sweetness commonplace by making a constructive illustration of textured hair as to normalize it.